Our Story

Welcome to Jewels of the Desert,

where we love to provide unique customisable, quality jewellery and gift items for you, your loved ones, teachers and coaches.

Our aim is to empower you, the customer, offering flexibility, versatility and choice.

At Jewels of the Desert, each product is not just an accessory, but a celebration of individuality. Offering choice of Gemstones, sizes, lengths, charms, and pendants, you can truly create a piece to suit you or your recipients.

Flexibility is at the core of our philosophy. Our innovative, interchangeable components allow you to transform our products into your, and your recipients style. Whether it's choosing Gemstones/bead colours for bracelets and necklaces, bracelet size fitting children, adults, female and male, selecting chain length of a necklace or choosing your specific charms & pendants from our extensive range, the versatility empowers you to be your own designer.

Being a Dubai based brand, we have a large range of locally inspired products that we think you'll love to gift your family and friends, near and far. And, Teacher/coach gifts for those special nurturers, making a difference in your children's lives!

Specialising in bead work, we make Gemstone/crystal beaded jewellery, and also curate 925 sterling silver and 18k gold plated products. We love stainless steel as a jewellery metal and keyring\keychain metal, it being one of the most durable and affordable metals there is!

All Jewellery products are hypoallergenic, perfect for sensitive skin and daily wear.

Staying true to our versatility, we love to make bespoke pieces, so if you have a specific requirement that's not covered within our website, please contact us and we'll be happy to create with you!

FROM THE FOUNDER

Hello,
my love of jewellery making begun in 2014 when a friend invited me and a few friends over to teach us basic jewellery making. It soon became my hobby, creating pieces for friends & family, which quickly became a passion when I took a few courses in London and the adventure begun from there...

Being a lover of choice myself, it was a natural instinct for me to create flexibility within my brand. My statement, that "Jewels of the Desert is more than just a jewellery and gift brand, it's a lifestyle choice for those who value freedom, individuality, creativity and versatility. The aim of empowering my customers with flexibility, is to bring more product satisfaction. Our gift - Your choice!" 

Jewels of the Desert is essentially an online shop however, we also have a few collaborations running with other small businesses and are always looking for new opportunities, so don't hesitate to send me a DM if you'd like to be part of our journey!

I'm proud to have an amazing, loyal customer base from all over the UAE since 2015.

I hope that you will all love my products as much as I love designing and making them!

Helena x